White-Label Supermarket App vs Aggregators

For years, independent grocers relied on third-party marketplace aggregators to reach digital shoppers. However, as aggregator fees hit 20% to 30% per order, store owners are shifting to their own white-label supermarket delivery application.

The Hidden Costs of Marketplace Aggregators

High Commission Fees: Paying 15%–30% on every grocery order severely limits retail profit margins.
Loss of Customer Ownership: Aggregators store all customer phone numbers and emails, making it impossible to remarket directly.
Promoting Competitors: Aggregator apps display rival supermarkets side-by-side with your store listings.

Why White-Label Supermarket Delivery Apps Win

A custom white-label solution like Martiqo gives you a complete online store with zero sales commission:

Feature	White-Label Supermarket App (Martiqo)	Marketplace Aggregator
Order Commission	0% Commission	15% - 30% per order
Branding	Your Store Logo & App Name	Aggregator Branding
Customer Data	100% Direct Access	Owned by Aggregator
Custom Loyalty & Coupons	Unlimited Custom Rules	Restricted

Take Back Control of Your Supermarket Sales

Launching your own branded supermarket delivery application enables repeat customers to order directly from your store, building long-term equity and higher average basket sizes.

Stop Paying 30% Aggregator Commissions

Launch your custom supermarket delivery app with Martiqo in under 3 weeks.